Daily Mail: Circulation 1.9m, Readership 4.3m
The Mail on Sunday: Circulation 1.9m, Readership 4.5m
MailOnline: Unique browsers, 4.5m/day, 79m/month
Sources: Circulation, ABC December 2011; Readership, NRS Jan-Jun 2011; Unique visitors, ABCe October 2011.
Overview
Our range of titles includes the accompanying weekend magazines Weekend, You and Live while the digital strengths of MailOnline, together with those of our sister brands TravelMail and thisismoney, makes the web portfolio one of the most visited among UK newspapers. We provide highly engaging content for consumers and a powerful platform for advertisers.
Brands
The printed editions of the Daily Mail and The Mail on Sunday have continuously evolved since the first edition of the Daily Mail ran off the presses in 1896. The introduction of Weekend, You and Live magazines on a Saturday and Sunday has complemented the strength of award-winning features, such as Money Mail and Femail, which run throughout the week in the daily title.
Through Mail Online, one of the most popular UK newspaper websites, Mail Newspapers has continued to strengthen ties with its online audience, a relationship that extends through to globetrotting content on TravelMail and financial advice on thisismoney.
Audience
Targeting a core audience of MidBritons, the Mail brands consistently engage with this influential UK demographic. MidBritons are optimistic, inspirational and motivated individuals who regard themselves as good, ethical and respectful of the opinions and beliefs of others. They are also highly valuable to advertisers, being happy to invest in quality, valued and trusted goods and services. We regularly gauge this group's opinions through our 5,000-strong MidBritain panel on various topics such as politics, economic conditions and social issues.
Advertising
Through our newspapers, websites, digital television and mobile services, we connect with over 41% of the UK's adult population. Mail Newspapers offer a variety of advertising opportunities, including integrated creative solutions, across all of its platforms. To find out how we can creatively showcase your brand, visit mailconnected.co.uk or for classified opportunities visit mailclassified.co.uk.
